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Event Details

    Changing People Who Don’t Want to Change - APPROVED 2 Strategic Credits!

    Date: March 21, 2013, 11:00am – 1:30pm
    Melanie Garrison/Jane Benson
    Lacey Community Center
    $10.00 SHRM members $15.00 non SHRM members
    Event Type:
    Chapter Meeting
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    Reut Schwartz Hebron is the founder of the 5-year old San Diego-based Key Change Institute and the author of the new book (publish date 2/21/2012) "The Art & Science of Changing People Who Don't Want to Change: Giving Businesses Access to Their True Potential" - a fascinating exploration of the systems in the brain related to lasting behavioral change. She has a BA in Psychology from Beer-Sheva University and an MBA in Business and Organizational Development from Tel-Aviv University. Reut’s proficiency is in changing people who struggle with change, or do not want to change. An experienced organizational change consultant with expertise in implicit neural learning and experience based learning (EBL), her forte is in designing and facilitating long term effective corporate and team change.

    In addition to her book, Reut has extensive published bylines, many in HR related publications. For a
    full list and links, please see

    This program will discuss that success of strategic initiatives depends on the ability of HR business leaders to get people to make needed changes. This new, groundbreaking system is based on the latest neuroscience research on how to rewire the brain to achieve lasting results. Research shows that brain plasticity and behavior can be modified, and we have designed a practical process to help the brain rewire to adapt and accept change. You will learn why the reliance on old change models stands in the way of effectively managing change. The Key Change Institute research based system identifies what an individual, team, or organization needs in order to optimize productivity and potential. These behavioral habits can be modified to improve the way individuals and teams respond and adjust. We will show how to maximize people's ability to embrace the transformational change required by today's organizational complexities. Case studies will be reviewed to illustrate to participants how a brain based approach can be applied to a variety of HR Challenges, such as employee performance issues, dysfunctional team dynamics, culture issues and organization wide strategic initiatives requiring significant change (IT implementations, Six Sigma, Mergers & Acquisitions). We help businesses overcome resistance to change and optimize productivity and profitability to achieve impactful, lasting results.


    To register: send an email to and enter in the subject line, "Please register me for the March 21 program" and we will see you there!