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Event Details

    Strategic Marketing Skills for HR Professionals

    Date: July 12, 2011, 11:00am – 1:30pm
    Jane Benson & Jamie Mullenix PHR
    Lacey Community Center
    6729 Pacific Avenue Southeast
    Olympia, WA 98503
    $20.00 for SHRM members $25.00 for non-members
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    Please note that this meeting has been changed from a breakfast meeting to a lunch meeting

    Strategic Marketing Skills for HR Professionals 

    There are so many topics on employee engagement, career development for employees, succession planning; but what about our OWN HR career?

    What we hear the most is:

    “I focused so hard on being a top contributor:”

    • I didn’t put in the time to get known inside or outside the organization nor did our executive management team notice me. AND
    • I failed to build the essential strategic relationships that could help me transition to employment quickly once I lost my job.

    Attendees of this presentation can expect to walk away with the strategic marketing skills essential for one’s own HR career both internal and external to the organization.  HR Professionals-in-transition can expect to learn strategic marketing skills that can significantly shorten their transition time.
    Learning Outcomes

    By end of this presentation, learners should be able to:

    • Develop a strategic plan for one’s own HR career
    • Engage in an environmental scan leveraging tools and methods such as SWOT and Competitive Research to help with brand differentiation
    • Leverage advanced features of professional networking tools – such as LinkedIn – to engage and connect with industry leaders 

    Presenter: Paul Anderson

    As a Seattle Times columnist and career transition consultant with ProLango Consulting Inc, Paul Anderson is considered a thought leader on professional relationships, career strategy, negotiations and communication. Most recognized in the Puget Sound, Anderson’s work has been featured in national publications such as The Wall Street Journal, US News & World Report, USA Today and locally with KOMO 4, FOX Q13, The Seattle Times, and others.
     Anderson has trained over 4,000 mid to late career professionals on how to transition quickly in this tough market and has worked with several hundred on changing industries or getting promoted through the corporate ladder. His company ProLango Consulting currently provides rapid outplacement 2.0 services to corporations and helps professionals-in-transition through public seminars, large career mixers and private coaching.

     Registration:  11:00 - 11:30 am

    Lunch and Networking:  11:30 - 12 noon

    Presentation:  12 noon - 1:30 pm.

     1.5 Strategic HRCI credits have been approved for this presentation